Good Content Improves
What You Say Makes All The Difference
The first step of any good marketing is having something
good to say. The fact is most business owners dont spend much time
in the thought process. That is they havent taken the time to really
decipher why people do business with them.
Many business owners throw money at advertising trying
to use catchy words or trick phrases to try and sell. Our product
is the best on the market ... Our service is outstanding
We go the extra mile Blah... Blah
all echo and sound the same. They are indistinguishable from each other.
How can you be different?
Being Unique A Principle That Governs Good Marketing.
You need to know why your product or service is different
from your competitors. Not better, but different. A good area to illustrate
this point is in politics. All politicians running for office have the
same basic principles. The way they stand out is to find the small areas
that they differ and spin them to their advantage.
Taxes are an area where politicians differ. One spins they
want you to keep your hard earned money, the other side spins the need
to support the less fortunate and the underprivileged. Regardless of your
political views note that both sides have something good to say that appeals
to a specific target audience.
Distinguish Yourself And Get Attention.
Knowing why your product or service is DIFFERENT from competitors
makes it easy to stand out from the crowd. Now find something good to
say about it. Dont talk about your product; talk about why your
product is DIFFERENT and why that difference is good.
Now youre separating yourself from your competitors
and unless they combat your differences with their own marketing efforts
you will dominate the market. The good news is very few of your competitors
will. So don't be like them and ignore this newsletter, this is your ticket
to improving the response to your marketing.
You Take Action and Win.
So, think about it right now. Do you have something different
to say? This difference needs to be the corner stone of all your marketing
and advertising. You need to be consistent and unwavering in defining
and spinning your core differentiates. Creating something thats
DIFFERENT and unique, unparalleled and of genuine value leads your prospects
to conclude that youre the company they want to do business with.
This is the first in a series of newsletters that will help
you get the most from your marketing dollars. If you need help distinguishing
your business from your competitors set up a free
one-on-one consultation with one of our marketing professionals here
at NHB and get some fresh ideas on how to better your results. Call
Fort Myers Web, Fort Myers, Florida
6225 Presidential Court 120C
Fort Myers, FL 33919